Jeep Grand Cherokee alternatives

November 14, 2009

The president of the company I work for has owned Jeep Grand Cherokees for the past three generations of vehicles, and before that she had Honda cars (not sure what models). So, Jeep is about to redo their Grand Cherokee, moving it to a whole new platform based on the Mercedes M-Class SUV.

So, not only is it moving to a new platform, I feel that Jeep is losing sight of what a Jeep is – a “go-anywhere, do-anything” type of mentality. With its Compass, and then its Patriot, Jeep went after sales (that didn’t exactly happen) and seemed to give up on that trademark of theirs – the Trail Rated Jeep. With the Wrangler, Cherokee, Grand Cherokee, then Liberty, Jeeps could go a lot of places other vehicles couldn’t. With the new Grand Cherokee, it will probably still be able to go where a mainstream vehicle couldn’t, but it’s not the same.

Not only is it not the same, neither is Chrysler. Now owned by Fiat, and having gone through bankruptcy, and multiple other owners (from Daimler to Cerberus) Chrysler itself is set for a huge makeover. These “makeovers” haven’t gone that well in the past, and while I hope for the best for them, it scares me. Brand new vehicle, new platform from Chrysler’s old owners, revised engines, all seem to be great. I hope and pray for Chrysler that it turns out well…but it wouldn’t be a good vehicle for me.

Having said all of that, I don’t necessarily know that she (the president of the company I work for) even uses any of the utility that her Grand Cherokee offers. She likes the image that it portrays, even if she doesn’t need to go off-roading on the Rubicon…So, I suggested several alternative vehicles that don’t necessarily have that image, but compete very closely with the Grand Cherokee. I will detail all of this in my next post…


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